PocketPills is Canada's leading online pharmacy, delivering medications directly to patients' doors. With 500+ employees, they hire pharmacists, technicians, and support roles where the interview experience reflects the company's patient-first brand.
The challenge: candidate experience matters for healthcare
PocketPills hires pharmacists, technicians, and support roles. Candidates needed to feel the interview respected them. A stiff, robotic screen would have hurt the brand and the conversion rate.
For healthcare roles, candidates evaluate the employer as much as the employer evaluates them. A cold, impersonal screening process risks losing the exact candidates you want to attract.
"The AI interview felt conversational rather than scripted. If candidates asked the AI to repeat a question, it handled it naturally."
Christina Khokar
HR Manager, PocketPills
The solution: conversational AI interviews
They used GoodFit voice AI for first rounds. The AI handled clarifying questions, adjusted pacing, and responded conversationally rather than as a fixed script.
When candidates asked the AI to repeat a question, it handled it naturally. When they paused to think, the AI waited. The experience felt like a real conversation, which was critical for PocketPills' employer brand.
The outcome
Screening time dropped 50% for technical roles. Candidates completed interviews at high rates and the HR team got structured, comparable signal across all applicants.
PocketPills got the speed of AI without losing the warmth of a real conversation. Candidate feedback consistently mentioned that the interview felt respectful and professional.
